3 WRINKLES... and counting

When do wrinkles really start to set in? I'm thirty and take fairly good care of my skin. I ask this because for the first time I'm noticing THREE distinct lines around my mouth. They are where I smile - but I feel a little cheated. Frown lines, ok... that's what happens when you pout around. Forehead ripples from concern, understandable. But lines/wrinkles from smiling and being happy!?! It's just plain mean! I've always had freckles on my face. I pretty much cover those with a little make up. Wrinkles however, can not be hidden. Minimized, maybe... but not taken care of with make up. What to do, what to do!?! Hello... Oil of Olay??? I need a case of your best product. STAT!